This is a site focused on generating leads through its online presence. SEOs and targeted marketing strategies play a huge role in bringing in new customers. Sales, however, still occur offline.
These websites are found online by people who have intentions of buying a product or pay for a service. This means the prospective customer is basically ready to spend their money. They just need to be convinced that your business is the perfect place to do this spending.
For example an advocate located in Mombasa would use their website as a lead-generation tool by incorporating SEOs targeting those looking for legal services. Their customers are searching online, through search engines, like Google. If the leads are successful, then they move offline for the final sale.